Newspapers main source for Christmas shopping

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Editor’s note: With the bulk of Christmas shopping ahead of us, we thought this opinion piece from the Newspaper Association of America to be of interest for our readers. It highlights the role that newspapers play in connecting shoppers and local communities on Black Friday and beyond.
The Journal-Tribune publishes its annual all-county edition Tuesday which is delivered to 30,000 readers in the Union County area. It is filled with advertisements and ideas for holiday purchasing through the remainder of the season.
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By David Chavern, President & CEO,
Newspaper Association of America
The infamous day-after-Thanksgiving retail bonanza – affectionately dubbed “Black Friday” – is always a major event for newspapers. Readers look forward to the arrival of the Thanksgiving edition of their local newspaper, stuffed with advertisements for the best retail sales, deals and coupons. While many shoppers expanded their media consumption to embrace digital and mobile formats, the local newspaper – in print and digital form – remains unrivaled when it comes to providing discounts, coupons and information on deals being offered at retailers in local communities.

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